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August 20, 2025
From strategy and design to build, implementation, and support, we now deliver end-to-end solutions that help businesses innovate, scale, and future-proof.
September 2, 2025
Gaven, CIO at Elemental Concept and CTO at Purple Shirt, shares insights on tech leadership, career highlights, and what drives him outside work.
January 8, 2025
We’re excited to share that Purple Shirt has been acquired by Elemental Concept, a UK-based technology consultancy with offices in London, Singapore, and now Aotearoa New Zealand.
July 14, 2025
At Purple Shirt, we believe change shouldn’t just be managed, it should be designed.
June 9, 2025
Discover how to structure ideation workshops for maximum creativity and impact. Learn why diversity, pre-work, structured rounds, and bias-free facilitation are essential for unlocking breakthrough thinking.
April 27, 2025
Discover how Purple Shirt used Airtable and ChatGPT 4o to automate clear, consistent passenger messaging for Auckland’s City Rail Link. Learnings on no-code content generation, database design, and scaling communication at pace.
April 7, 2025
Download our latest report to discover a practical framework for turning AI strategy into real business impact.
April 1, 2025
Most onboarding feels fine, but forgettable. In our latest white paper, we talk to Tax Traders & Taxi, NZ’s Best Place to Work 2024, about their human, culture-led approach to onboarding. Plus, six ways to lift your own from good to great.
March 19, 2025
AI succeeds when designed around people. This article explores how organisations can build trust, integrate AI practically, and drive adoption.
February 10, 2025
2025 is NZ’s tipping point for productivity and AI-driven transformation.
December 1, 2024
Develop a cohesive business strategy in weeks with Purple Shirt's Good Strategy Accelerator. Align leadership, focus efforts, and address critical challenges effectively.
October 15, 2024
Discover how to turn customer insights into actionable solutions. Our top tips help you effectively respond to opportunities, drive value, and create impactful business results.
September 20, 2024
Reevaluating the role of traditional digital product strategy by adopting a holistic approach: Digital Experience Strategy
August 12, 2024
In challenging economic times when significant focus goes on cost reduction, it can be a good time to optimise your existing products in ways that will drive increased customer choice.
June 20, 2024
Business leaders all know they need a plan. They need to decide where to focus effort, they need to develop a budget and they need to provide direction to their organisation. And as with the budgeting cycle, this planning process tends to take place annually with quarterly updates. This all sounding familiar?
July 20, 2024
Delivering exceptional customer experiences begins with prioritising your most valuable asset: your people. Ensuring they are engaged with your vision and involved in driving change is crucial to keeping your business moving forward.
May 13, 2024
Explore how to anticipate and mitigate unintended consequences in design through scenario planning, comprehensive user testing, and stakeholder collaboration.
May 7, 2024
Explore how to enhance your organisation's customer centricity with the Customer Centricity Maturity Model from Harvard Business School.
February 20, 2024
Learn how you can shift your CX effort from incremental improvements to having strategic impact across the organisation.
December 11, 2023
Business leaders must look beyond day-to-day operations and identify the megatrends likely to reshape their industries.
December 10, 2023
Once integral to conceptual design, Interaction Design risks being consumed by the broader User Experience (UX) movement, losing its focus on design analysis and mechanics in favour of aesthetics.
October 17, 2023
Multiple product companies are making claims that virtual audiences powered by large language models can provide deep insight on complex human behaviour - to the degree you can bet the house and your professional reputation on it. But can you? We don’t think so.
October 4, 2023
Unlocking the power of research insights through a robust customer experience strategy
August 24, 2023
Unpacking B2B Design: Navigating complexity & crafting Intuitive B2B user experiences.
July 25, 2023
Purple Shirt, with its expertise in agritech, has gained valuable insights into delivering user experiences (UX) that make a difference in the agritech sector.
June 16, 2023
Outsourcing UX design services has a number of advantages, especially for start-ups, B2B and small businesses without design expertise in-house. Let’s take a look at them…
As a consultancy whose expertise is CX, UX and digital strategy, we’re passionate about both UX and CX.
May 29, 2023
In an imminent recession, businesses should focus on product/service development that meets customer needs to optimise revenue. Recognising what drives customer choice is key to effective development.
May 11, 2023
How to translate business growth and diversification opportunities into real products and services that customers will buy.
Tools for entrepreneurial leaders to drive A business model innovation strategy.
March 14, 2023
To avoid spending money on unprofitable ideas, companies should validate product ideas before investing. Focusing on product/market fit can lead to greater ROI.
November 7, 2022
We’re thrilled to share that we’re now taking expressions of interest for Purple Shirt’s next mentoring intake, starting in early December.
October 28, 2022
As part of Purple Shirt's commitment to seeing New Zealand's UX community thrive we have confirmed sponsorship of UXNZ for the second year in a row.
October 25, 2022
So you have some great product ideas that you want to get some customer feedback on. You want to go out and talk to your target customers to make sure your product ideas are going to resonate with them and to ensure that these customers will want to buy your new product when you take it to market.
June 10, 2022
Register your interest in becoming part of Purple Shirt's mentoring program.
May 13, 2022
Learn how Jobs To Be Done can help you better understand your customer's causal drivers of choice.
May 1, 2022
We’re delighted to announce that we recently welcomed Chris Green as our Head of CX and Innovation to our growing team and we wanted to share the news as we’re pretty excited about it.
March 8, 2019
Content from our first breakfast briefing where we shared the lessons and challenges faced while building and implementing Design Systems across complex product suites.
May 7, 2019
We're observing an increased interest in Information Architecture (I.A.) with a number of clients asking us to perform strategic reviews, so we took an in-depth look at what this means for today's organisations.
June 26, 2019
It is critical to get the underlying interactive framework of your digital experiences right to ensure that the experience you invest in remains relevant over time.
October 8, 2019
It's important to tailor your research format to your research objectives. We've unpacked the benefits of focus groups and when & how to run them.
December 19, 2019
A quick recap of our 2019 and what's coming up in 2020. Wishing our team, clients, family and friends a safe and happy New Year.
April 24, 2020
In this article, we discuss how UX methodologies and a product mindset can be leveraged to inform product strategy and roadmaps that will ultimately lead to a more robust assessment and selection process.
June 15, 2020
See how Auckland consultancy Purple Shirt, is using Askable to streamline and improve recruitment for customer research.
September 25, 2020
In September Blake Lough, our Director of Experience hosted a discussion on the power of immersive research. In this article, we summarise our approaches to immersive research and discuss the importance of simulating real-world experiences to give context to the research and get real-world feedback.
December 8, 2020
In our latest blog Kimberley Edgell, Purple Shirt's Practice Lead discusses how we've put the meaning back into professional development.
March 7, 2022
Lean Startup is the best practice methodology for ensuring you ‘don’t bet the house in an unproven idea’. But how do you do it and ensure the incremental value you’re creating will ultimately drive customer choice?
January 24, 2019
When Jucy asked us to help them assess the architectural design of their new Hobson St "flashpackers" we jumped at the opportunity to use virtual reality to bring on plan design concepts to life.
October 31, 2018
Following on from our first article we thought we’d test the waters with something a bit more academic, but which has significant practical applications – welcome to the world of user types.
September 16, 2018
Our first ever article – what we've been up to, and where we're headed.
December 21, 2020
Off the back of an amazing response to our first webinar “The power of immersive research” we’ve kicked off a series of interviews with some of the great people in our network. Over the coming months, we’ll be sharing their stories and providing insight into the world of user experience, product, and design.
