UX Researchers & Design Consultants

A UX agency of senior UX Researchers, Designers and Strategist consultants experienced at balancing the needs of your customers with your business.

For businesses looking to thrive in today's digital-first markets, partnering with a UX design and UX research agency like Purple Shirt is essential. We provide deep insights into user behaviours, needs, and motivations, enabling you to optimise your experiences and ensure that new experiences are future proofed. By enhancing the user experience, we not only help increase acquisition and retention but also ensure your business remains competitive and poised for growth in an ever-evolving market.

Our expertise

We are a UX agency known for crafting world-class user experiences that deliver real business benefits.

Interaction design
Visual design
User testing
Information architecture
Design systems
UX Specifications
Content management
University of AucklandCAESerkoAir New ZealandXeroUniversity of Canterbury ASBTHLArchives New ZealandAuckland TransportGentrackAuckland AirportUniversity of AucklandCAESerkoAir New Zealand

How we work with you

In today's digital-first world, customer expectations for digital experiences are forever changing. Stay ahead of your competitors and maintain relevance with our UX research and design services. With over a decade of expertise, we've honed our UX research and design techniques to deliver lasting high-value business benefits.

At Purple Shirt, NZ's leading UX design consultancy, our approach is uniquely tailored to your needs. We provide:

Embedded UX Support

Placing our specialists directly into your product team, backed by our consultancy expertise.

Project-Based Initiatives

Offering UX research and design support on a project basis.


Subscription based on-demand design support from Senior UX Designers and Researchers.

If you’re not sure where to start but just know things could be better with your digital product experience, then learn more about our fixed price UX Assessment.

Air New Zealand - In Flight entertainment. Over 1000 hours every week, used by millions of passengers every year.
Auckland Transport Mobile app - 300,000 downloads and 200,000 monthly active users.
Gentrack - Veovo Airport Management. 125 Airports,4.5 million flight movements and 1 billion passengers

Purple Shirt has been instrumental to the success of our next generation of airport operational and financial software. It feels like Purple Shirt have become part of the Veovo family.

Holger Pleiss
Solutions Manager, Veovo
Read the case study

Purple Shirt partnered with us on two generations of our inflight entertainment experience, which contributed to Air New Zealand winning two international awards. More than just a UX partner, they gave us the confidence to deliver a series of world firsts for the aviation industry.

Paul Harper
Product Manager, Air NZ

The Purple Shirt team not only helped us navigate through a critical period in our Zeno product development process, they worked with us to build out a thoughtful and consistent approach to design and user experience.  This has given us the internal capability to carry forward across our organisation and has been tremendously valuable for Serko.

Charlie Nowaczek
Chief Operating Officer, Serko
Read the case study

I Just wanted to acknowledged Purple Shirt's amazing contribution to help Rail Freight team’s vision come to reality. Their expertise to deliver the UX and working collaboratively with the Team is outstanding

Ley Ilo
Senior Project Manager, KiwiRail

This was Loadrite’s first experience working with external user experience designers and it was a big call for the organisation to make. However, our engagement with Jonathan and Steve from Purple Shirt has been fantastic. Right from the start of the project, they collaborated with us to gain a deep understanding of our users’ needs and together we have crafted a truly world class product that our customers are thrilled to use.

Jason Anderson
Director of Product Management, Loadrite

Take a look at some of our work

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Auckland Transport

AT Mobile

Leading the design of Auckland Transport's mobile app that provides dynamic transport information to New Zealand's largest city.

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Auckland Transport

AT - Tertiary Concessions

Using human centred design methods to redeisgn the tertiary concession application process for Auckland Transport and the University of Auckland.

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Customer Research for FMCG innovation

See how Purple Shirt’s customer research helped guide the development of Zoom Trolley, Foodstuffs innovative supermarket shopping experience.

The leadership team

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Steve Alexander
Managing Director
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Blake Lough
Director of Experience
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Kimberley Edgell
Head of People & Practice
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Chris Green
Head of Strategy & Innovation
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Jon Martin
Head of Design

Get in touch

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