Steve Alexander

Managing Director

Steve is an experienced UX professional and is passionate about applying human-centred design methods to traditional business functions. Following a career in hospitality, Steve retrained and after graduating from the University of Auckland founded Purple Shirt in 2011 along with Blake Lough.

Since founding Purple Shirt, Steve has led strategic initiatives for Air New Zealand, THL, The University of Canterbury and Auckland Transport.

When not working Steve can be found in the woods on his mountain bike or on the water with his family.