Steve Alexander

Managing Director

Following a career in hospitality, Steve retrained and after graduating from the University of Auckland founded Purple Shirt in 2011 along with Blake Lough. Steve is a seasoned expert in driving organisational transformation and evolution through human-centered design. Leveraging his experience, he has helped diverse organisations embed human-centered principles and methodologies into traditional business functions in an integrated way. Steve develops unified strategies that align the customer experience to key business outcomes, enabling clients to deliver enhanced customer experiences while also improving operational metrics. Steve is an accomplished leader and strategic partner in an organisation's human-centered design and digital transformation journey.

Over the last decade Steve has worked with both private and public sector organisations to develop strategic customer experience frameworks and digital strategy that drives both customer engagement and operational efficiencies. Steve's ability to blend CX methodologies, product strategy, technology and people has been invaluable to the likes of Air New Zealand, Foodstuffs, Milford Asset Management and the University of Canterbury.

When not working Steve and his wife can be found supporting his kids with their various sporting escapades including Steve sitting on the committee for the Takapuna Grammer School Rowing Club. Based on Auckland's North Shore, Steve has rediscovered the theraputic effects of runnning and when not running he's most likely complaining about riding up hills on a mountain bike.