Welcome to Purple Shirt

We deliver world class customer experiences and thrive in the space where complexity, scale and practical innovation are critical to success.

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Our Services

We’re full stack UX. From immersive research, pinpoint strategy and world-class design through to product management and delivery, we’re the experts.

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Recent case studies

University of Auckland - Student Hub Architectural Brief
Learn how Purple Shirt used human centred design methods to collaboratively define an architectural brief for the introduction of a Student Hub to the University of Auckland’s General Library.
Customer Research for FMCG innovation
See how Purple Shirt’s customer research helped guide the development of Zoom Trolley, Foodstuffs innovative supermarket shopping experience.

Read our blog

December 21, 2020
Purple Shirt Interview: AT Mobile with Callum McLeod
Join Blake Lough and Callum McLeod for a behind the scenes discussion on what goes into delivering Auckland Transport's AT Mobile app.
December 8, 2020
Putting meaning back into professional development
In our latest blog Kimberley Edgell, Purple Shirt's Practice Lead discusses how we've put the meaning back into professional development.
September 25, 2020
The Power of Immersive Research
In September Blake Lough, our Director of Experience, hosted a discussion on the power of immersive research. In this article we summarise our approaches to immersive research and discuss the importance of simulating real world experience to give context to research and get real world feedback.