CX, UX & innovation consultants

Senior, adaptable and delivery focused specialists

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Latest work

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University of AucklandCAESerkoAir New ZealandXeroUniversity of Canterbury ASBTHLArchives New ZealandAuckland TransportGentrackAuckland AirportUniversity of AucklandCAESerkoAir New Zealand

News and Articles

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News

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Purple Shirt has been instrumental to the success of our next generation of airport operational and financial software. It feels like Purple Shirt have become part of the Veovo family.

Holger Pleiss
Solutions Manager, Veovo
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Purple Shirt partnered with us on two generations of our inflight entertainment experience, which contributed to Air New Zealand winning two international awards. More than just a UX partner, they gave us the confidence to deliver a series of world firsts for the aviation industry.

Paul Harper
Product Manager, Air NZ

The Purple Shirt team not only helped us navigate through a critical period in our Zeno product development process, they worked with us to build out a thoughtful and consistent approach to design and user experience.  This has given us the internal capability to carry forward across our organisation and has been tremendously valuable for Serko.

Charlie Nowaczek
Chief Operating Officer, Serko
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I Just wanted to acknowledged Purple Shirt's amazing contribution to help Rail Freight team’s vision come to reality. Their expertise to deliver the UX and working collaboratively with the Team is outstanding

Ley Ilo
Senior Project Manager, KiwiRail

This was Loadrite’s first experience working with external user experience designers and it was a big call for the organisation to make. However, our engagement with Jonathan and Steve from Purple Shirt has been fantastic. Right from the start of the project, they collaborated with us to gain a deep understanding of our users’ needs and together we have crafted a truly world class product that our customers are thrilled to use.

Jason Anderson
Director of Product Management, Loadrite