A practical approach to customer experience from research to implementation

We're fast paced, lean, and dedicated to delivering great customer experiences.
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What We Do

Small teams – collaborating on big challenges

Purple Shirt helps good people deliver great customer experiences.

Our work involves user-centred design, research and prototypes. We work collaboratively with you to turn customer insight into practical opportunities for improvement and innovation. We use tried and tested methods to extract insight and translate that into the design of products, services and experiences that balance the needs of your customers with your business. We're no strangers to working in digital, mobile, retail, physical spaces, service industries and manufacturing.

Learn more about our capabilities
Our Work

We take the complex and make it simple

We’ve been lucky enough to work with some of New Zealand’s best organisations on a wide range of design led initiatives. From in-flight entertainment to dairy commodity trading, we love tackling complex customer experience opportunities and challenges.

Clients include:
Air New Zealand, ASB, Auckland Transport, Mercury Energy, Yellow, Vista Entertainment, Pushpay, Global Dairy Trade, Westpac, Spark, Qrious, Bachcare, University of Auckland, Gentrack Airport 20/20, Vitality Works

Read about our expertise in the Aviation and Tertiary Education industries.
Who We Are

A bit about us

We’re motivated by the people and organisations that we work for, we want to see NZ businesses succeed and we want to share our experience with you and your team. 

We met in 2007 at the Companies Office when Blake was a consultant for Optimal Usability. Over the next few years we cultivated a friendship and a mutual respect for each other’s work, soon we were both working independently but quickly realised that two heads are better than one. Steve went out and bought too many purple shirts and the rest is history.

Find out about working with us at Purple Shirt
Steve Alexander
+64 21 114 3182
Blake Lough
+64 21 490 132
Stay tuned

Follow our blog

October 31, 2018

Our take on user types

Following on from our first article we thought we’d test the waters with something a bit more academic, but which has significant practical applications – welcome to the world of user types.
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September 16, 2018

Testing 1,2,3

Our first ever article – what we've been up to, and where we're headed.
Read article