Welcome to Purple Shirt

We deliver world class customer experiences and thrive in the space where complexity, scale and practical innovation are critical to success.

More about us

Our Services

We’re full stack UX. From immersive research, pinpoint strategy and world-class design through to product management and delivery, we’re the experts.

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Recent case studies

Customer Research for FMCG innovation
See how Purple Shirt’s customer research helped guide the development of Zoom Trolley, Foodstuffs innovative supermarket shopping experience.
Zeno by Serko
Cloud-based solutions that help organisations manage their travel booking and expense programmes with ease and transparency.

Read our blog

September 25, 2020
The Power of Immersive Research
In September Blake Lough, our Director of Experience, hosted a discussion on the power of immersive research. In this article we summarise our approaches to immersive research and discuss the importance of simulating real world experience to give context to research and get real world feedback.
June 15, 2020
Recruitment for customer research - an Askable review
See how Auckland consultancy Purple Shirt, is using Askable to streamline and improve recruitment for customer research.
April 24, 2020
Human centered solution assessment and why you should be doing it
Our thoughts on the important role that UX plays in the solution assessment and selection process.