Purple Shirt is a pragmatic, delivery focused user experience consultancy

We're fast paced, lean, and dedicated to delivering great customer experiences.
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Recent case studies

Customer Research for FMCG innovation

See how Purple Shirt’s customer research helped guide the development of Zoom Trolley, Foodstuffs innovative supermarket shopping experience.

Zeno by Serko

Cloud-based solutions that help organisations manage their travel booking and expense programmes with ease and transparency.
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June 15, 2020

Recruitment for customer research - an Askable review

See how Auckland consultancy Purple Shirt, is using Askable to streamline and improve recruitment for customer research.
April 24, 2020

Human centered solution assessment and why you should be doing it

Our thoughts on the important role that UX plays in the solution assessment and selection process.
December 19, 2019

Gearing up for the new decade

A quick recap of our 2019 and what's coming up in 2020. Wishing our team, clients, family and friends a safe and happy New Year.
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