A practical approach to customer experience from research to implementation

We're fast paced, lean, and dedicated to delivering great customer experiences.
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What We Do

Small teams – collaborating on big challenges

Purple Shirt helps good people deliver great customer experiences.

Our work involves user-centred design, research and prototypes. We work collaboratively with you to turn customer insight into practical opportunities for improvement and innovation. We use tried and tested methods to extract insight and translate that into the design of products, services and experiences that balance the needs of your customers with your business. We're no strangers to working in digital, mobile, retail, physical spaces, service industries and manufacturing.

Learn more about our capabilities
Our Work

We take the complex and make it simple

We’ve been lucky enough to work with some of New Zealand’s best organisations on a wide range of design led initiatives. From in-flight entertainment to dairy commodity trading, we love tackling complex customer experience opportunities and challenges.

Clients include:
Air New Zealand, ASB, Auckland Transport, Mercury Energy, Yellow, Vista Entertainment, Pushpay, Global Dairy Trade, Westpac, Spark, Qrious, Bachcare, University of Auckland, Gentrack Airport 20/20, Vitality Works

Read about our expertise in the Aviation and Tertiary Education industries.
Who We Are

A bit about us

We’re motivated by the people and organisations that we work for, we want to see NZ businesses succeed and we want to share our experience with you and your team. 

We met in 2007 at the Companies Office when Blake was a consultant for Optimal Usability. Over the next few years we cultivated a friendship and a mutual respect for each other’s work, soon we were both working independently but quickly realised that two heads are better than one. Steve went out and bought too many purple shirts and the rest is history.

Find out about working with us at Purple Shirt
Steve Alexander
+64 21 114 3182
Blake Lough
+64 21 490 132
What's new

Our latest blog updates

May 7, 2019

Information Architecture: It’s part of a process

We're observing an increased interest in Information Architecture (I.A.) with a number of clients asking us to perform strategic reviews, so we took an in-depth look at what this means for today's organisations.
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March 8, 2019

Purple Shirt Breakfast Briefing: Design Systems

Content from our first breakfast briefing where we shared the lessons and challenges faced while building and implementing Design Systems across complex product suites.
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January 24, 2019

VR takes user testing to the next level

A quick download on our recent work with Jucy using VR and an invitation to come in and check out our VR demo.
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