The success of digital products often relies on the development of a coherent and customer-centred product strategy. With organisations feeling increasing pressure to deliver differentiated experiences, it’s more essential than ever that the strategy underlying the experiences meets your customers’ needs and aligns with your business’ wider objectives. Let Purple Shirt deliver exactly this.
Purple Shirt’s approach leverages what we know in ways that will work within your organisation. We use best practice human-centred design methodology as the foundation of our product strategy services to reduce risk and realise value for your business, faster. By combining rich end-user engagement that identifies unmet customer needs with a deep understanding of the technical landscape, we create practical and executable product strategy and horizon-based roadmaps that meet your customers’ needs.
With over 10 years’ experience designing digital strategy, we break down complexity and build a deep understanding of your customer and technical environments. Taking these insights, we develop a product strategy that leads to a differentiated product that meets your customers’ needs. Visual storytelling, such as horizon-based roadmaps, clearly expresses the vision and your product’s evolution, resulting in buy-in across your business.
With over 10 years’ experience designing digital strategy, we break down complexity and build a deep understanding of your customer and technical environments. Taking these insights, we develop a product strategy that leads to a differentiated product that meets your customers’ needs. Visual storytelling, such as horizon-based roadmaps, clearly expresses the vision and your product’s evolution, resulting in buy-in across your business.
Leaders find our Innovation Pitfalls workshop insightful and informative