Product Strategy

Ensure the success of digital products with a considered and customer-centric product strategy.

Overview

The success of digital products often relies on the development of a coherent and customer-centred product strategy. With organisations feeling increasing pressure to deliver differentiated experiences, it’s more essential than ever that the strategy underlying the experiences meets your customers’ needs and aligns with your business’ wider objectives. Let Purple Shirt deliver exactly this.

Approach

Purple Shirt’s approach leverages what we know in ways that will work within your organisation. We use best practice human-centred design methodology as the foundation of our product strategy services to reduce risk and realise value for your business, faster. By combining rich end-user engagement that identifies unmet customer needs with a deep understanding of the technical landscape, we create practical and executable product strategy and horizon-based roadmaps that meet your customers’ needs.

Method

Capabilities

With over 10 years’ experience designing digital strategy, we break down complexity and build a deep understanding of your customer and technical environments. Taking these insights, we develop a product strategy that leads to a differentiated product that meets your customers’ needs. Visual storytelling, such as horizon-based roadmaps, clearly expresses the vision and your product’s evolution, resulting in buy-in across your business.

Capabilities

With over 10 years’ experience designing digital strategy, we break down complexity and build a deep understanding of your customer and technical environments. Taking these insights, we develop a product strategy that leads to a differentiated product that meets your customers’ needs. Visual storytelling, such as horizon-based roadmaps, clearly expresses the vision and your product’s evolution, resulting in buy-in across your business.

Experience

  • Undertook widespread customer engagement to develop a product strategy for Auckland Transport’s website including customer-led prioritisation of initiatives to ensure a customer-centric approach
  • Provided strategic input into Auckland Transports Mobile and Web Strategies
  • Provided product leadership in the development of Air New Zealand's product strategy for inflight entertainment and inflight WIFI
  • Leveraged human-centred design methods to develop a Mobile and Web Strategy for the University of Canterbury that positively changed the way staff and students interact with the university
  • Extensive co-design and consultation with stakeholders, students and staff to create a Digital Touchpoint Strategy for the University of Canterbury.

Experience

  • Undertook widespread customer engagement to develop a product strategy for Auckland Transport’s website including customer-led prioritisation of initiatives to ensure a customer-centric approach
  • Provided strategic input into Auckland Transports Mobile and Web Strategies
  • Provided product leadership in the development of Air New Zealand's product strategy for inflight entertainment and inflight WIFI
  • Leveraged human-centred design methods to develop a Mobile and Web Strategy for the University of Canterbury that positively changed the way staff and students interact with the university
  • Extensive co-design and consultation with stakeholders, students and staff to create a Digital Touchpoint Strategy for the University of Canterbury.