Te Whare Wānanga o Waitaha (University of Canterbury) is undergoing a period of transformation as it responds to a range of forces that continue to destabilise the global tertiary sector. The University recognises that digital will play a critical role in enabling the organisation to respond to these destabilising forces but required a strategic framework from which the future state digital experience could be built.
Provide customer experience, innovation and user experience research and design support to one of Aotearoa’s leading tertiary providers through a period of digital and cultural transformation in which customer-centricity will become a tangible source of competitive advantage.
Purple Shirt has been working with UC since April 2021 across a range of initiatives that have enabled them to define and begin to execute the University’s digital vision. Broadly speaking, Purple Shirt has applied Human Centred Design and Jobs To Be Done methodologies to business problems to create a series of strategic frameworks that underpin the delivery of a broad range of digital products and services.
Purple Shirt has been instrumental in UC's Digital Strategy journey, both as Facilitator Extraordinaire as well as being our bedrock in delivering to our experience-led design strategic principle. They just have this knack in getting diverse stakeholders to collaborate together.