Strategy focused on things that matter

As leading strategy consultants, we help organisations develop good strategy that drives focus on the things that will deliver business success.
Business strategy

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We believe business strategy should be developed by the organisation's leadership team -  the strategy should be their strategy, developed by their leadership team with a strong sense of ownership and commitment to execution.

At Purple Shirt, we don't develop strategy on behalf of our clients. We facilitate our clients through a best practice strategy development process. Our approach is based on Richard Rumelt's seminal work on Good Strategy, Bad Strategy. A good strategy should define a cohesive response to one or more critical challenges. Bad strategy is over reliant on broad goals, ambition, vision and values - it's a wish list of future outcomes.

We will facilitate a best practice strategy development process that leverages the knowledge and insights within your organisation. We will align your leadership team on the key areas of strategy focus and develop a clear action plan that defines how your organisation will respond to its biggest challenges in ways that will ensure future business success.

If you want to find out more about how we can help you develop good strategy that will focus your leadership team on addressing the critical business challenges, then give us a call and we can start a conversation.

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"Purple Shirt brings real clarity and fresh thinking to strategy. I love how you use frameworks like the kernel (Good Strategy/Bad Strategy) to cut through complexity and help us focus on what really matters. You’re exceptional at working with people and teams, extracting knowledge and systematically organising it into real insights. When including my managers, it’s alignment and ownership. And for all of us, you’re lifting our own capability. The result for me as CE is a clear, actionable strategy. Most of all, you feel like partners rather than outside consultants. You work alongside us to make the strategy both better and more executable."

Chief Executive of one of New Zealand's largest electrical services providers
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