We use a unique combination of strategy, innovation, design and execution to create deliverable, measurable CX strategies that create real impact for your customers and your bottom line.
Our team help you deeply understand your customers, using human-centred design to elevate the customer experience and improve customer satisfaction, retention and brand loyalty.
We identify and improve the experiences that matter most to your customers and your business.
Our approach is collaborative and effective, based on over a decade of expertise. We tailor this to meet the needs of your organisation, and create lasting value for your business. With over a decade of expertise, we understand how to work with clients to deliver success, quickly.
We work with our clients in two ways to best meet your needs:
Placing our specialists directly into your product team, backed by our consultancy expertise.
CX research and design support on a project basis.
Learn how Purple Shirt used the Jobs To Be Done methodology to develop Onwardly's disruption strategy.
Learn how Purple Shirt used Human Centered Design techniques to form the University of Canterbury's digital vision.
Discover how Purple Shirt and Waka Kotahi used digital prototyping to inform decision-making and enhance pedestrian safety.
Customer strategy involves systematic planning and execution of initiatives to improve the overall customer experience (CX) and enhance customer satisfaction, brand loyalty and business performance. It includes identifying crucial customer touchpoints, then devising and executing strategies to optimise them.
CX strategy helps organisations focus on improving the aspects of the customer experience that matter most. By working with an experienced CX consultant like Purple Shirt, you can identify and prioritise the elements that will deliver maximum value for you and your customers.
A CX Consultant is an expert who specialises in customer experience and strategy. They collaborate with organisations to identify opportunities for improvement, design customer-centric solutions and implement strategies to elevate the overall customer experience. Their goal is to enhance customer satisfaction and drive brand loyalty.
At Purple Shirt, as a dedicated CX Agency, we follow a personalised three-step approach to CX Strategy:
1. Identify:
We pinpoint the specific customer experiences that require improvement.
2. Design, Test, Refine:
Using human-centred design principles, we refine these experiences to ensure they resonate with your customers.
3. Deliver:
We implement the newly designed experiences to enhance customers’ perception of your organisation, products and services.
Purple Shirt combines best-practice human-centred design methods with the ‘Jobs to Be Done’ methodology, providing practical and actionable customer strategies. As leaders in New Zealand’s UX & CX thinking, our CX agency's proven expertise can help you implement meaningful, lasting organisational changes that lead to exceptional customer experiences.