Blake has been involved in the CX and UX industry since 2001 where he started at Auckland University of Technology as a "human-computer interaction" researcher then co-founded the university's User Experience Lab.
Blake then spent 5 years as a Senior Consultant at Optimal Experience before starting up Purple Shirt in 2011 with co-founder Steve Alexander.
Blake specialises in research design and execution that can be translated into actionable customer experience frameworks and roadmaps. Career highlights include leading customer experience research with Air New Zealand for the development of their Skycouch seat and two generations of their inflight entertainment system.
Outside of work, Blake's real passion is watersports, specifically surfing and wingfoiling.