UX Research & Design

Craft world-class user experiences that deliver real business benefits.

Overview

In our increasingly digital-first world, customers’ expectations of their digital experiences are growing. If you’re one of many organisations feeling under pressure to deliver digital experiences that set you apart from your competitors and give you a leading-edge, world-class user experience (UX) can help. UX is essential for your business to remain competitive and relevant in a rapidly changing world. For over a decade, we’ve developed and refined our UX research and design methods to ensure they deliver lasting high value business outcomes.

Approach

Purple Shirt’s approach is different and tailored to your unique needs. We offer a UX support service where a UX Designer or Researcher is embedded into your product team or squad, with the full support of our design practice. As well as our embedded model, we provide UX research and design support to your project-based initiatives. If you want to validate and accelerate your organisation's understanding and confidence in new digital products and services, we run UX sprints too. 

By working with us, your organisation will benefit from a full end-to-end UX research and design approach that’s underpinned by best practice UX methodology. This includes the design of interactive frameworks from concept through to delivery including research, interaction design, visual design, rapid prototyping and design services to support delivery.

Method

Capabilities

Following our best practice UX methodology, we can help your organisation design new digital products and optimise existing ones. Your new digital experiences will simplify the complexities of your business and deliver real improvements to your business performance.

Talk to us about:

  • User testing
  • Rapid prototyping
  • User research
  • Accessibility
  • Interaction and visual design
  • Information architecture and modular content management
  • Design system strategy, design and implementation.

Capabilities

Following our best practice UX methodology, we can help your organisation design new digital products and optimise existing ones. Your new digital experiences will simplify the complexities of your business and deliver real improvements to your business performance.

Talk to us about:

  • User testing
  • Rapid prototyping
  • User research
  • Accessibility
  • Interaction and visual design
  • Information architecture and modular content management
  • Design system strategy, design and implementation.

Experience

  • Specialists in the design of B2B digital experiences including airport operations, logistics, call centre, and transport operations
  • Extensive experience designing and implementing customer facing and operational interfaces in the banking and finance industries
  • Led the design of two generations of inflight entertainment for Air New Zealand, crafting better user experiences for hundreds of thousands of passengers
  • Used best practice UX methods to redesign, simplify and improve THL’s global campervan booking engine
  • Embedded UX design support for Xero, ASB, Auckland Transport, Serko and Ballance Agri-Nutrients, becoming trusted advisors to help them achieve their project goals.

Experience

  • Specialists in the design of B2B digital experiences including airport operations, logistics, call centre, and transport operations
  • Extensive experience designing and implementing customer facing and operational interfaces in the banking and finance industries
  • Led the design of two generations of inflight entertainment for Air New Zealand, crafting better user experiences for hundreds of thousands of passengers
  • Used best practice UX methods to redesign, simplify and improve THL’s global campervan booking engine
  • Embedded UX design support for Xero, ASB, Auckland Transport, Serko and Ballance Agri-Nutrients, becoming trusted advisors to help them achieve their project goals.