For businesses looking to thrive in today's digital-first markets, partnering with a UX design and UX research agency like Purple Shirt is essential. We provide deep insights into user behaviours, needs, and motivations, enabling you to optimise your experiences and ensure that new experiences are future proofed. By enhancing the user experience, we not only help increase acquisition and retention but also ensure your business remains competitive and poised for growth in an ever-evolving market.
Our expertise
We are a UX agency known for crafting world-class user experiences that deliver real business benefits.
Interaction design
Visual design
Prototyping
User testing
Information architecture
Accessibility
Design systems
UX Specifications
Content management
How we work with you
In today's digital-first world, customer expectations for digital experiences are forever changing. Stay ahead of your competitors and maintain relevance with our UX research and design services. With over a decade of expertise, we've honed our UX research and design techniques to deliver lasting high-value business benefits. At Purple Shirt, NZ's leading UX design consultancy, our approach is uniquely tailored to your needs.
Embedded UX support
Placing our specialists directly into your product team, backed by our consultancy expertise.Project support
Offering UX research and design support on a project basis.UXaaS
Subscription based on-demand design support from Senior UX Designers and Researchers.
Our design methodology
At Purple Shirt, we apply a proven human-centred design methodology that balances the needs of your customers with the goals of your business. Our structured approach ensures solutions are not only creative but also practical, tested, and ready to deliver measurable impact.
Discovery
We uncover deep insights into user needs, behaviours, and motivations to frame the design challenge clearly.Design
We translate insights into concepts, creating solutions that are both innovative and grounded in real-world context.Test
We validate designs directly with users to ensure they are intuitive, effective, and aligned with expectations.Iterate
We refine solutions through continuous feedback from customers, stakeholders, and your partners, ensuring we're optimising the experience.Deliver
We finalise with precision: applying visual design, ensuring accessibility, and handing over robust design assets to development teams.
FAQs
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