In our first episode, Blake Lough, our Director of Experience sits down with Callum McLeod the Product Owner for Auckland Transport’s AT Mobile app. Blake and Callum discuss beta groups, managing customer feedback, development constraints and some of the challenges in designing and delivering digital experiences that sit across complex operational ecosystems.
For those of you that might not be familiar with AT Mobile it has been downloaded by over 250,000 customers and helps you plan and track journeys across Auckland’s public transport network. Purple Shirt has been providing design and research support services to the AT Mobile product team since the inception of the app.
