AI’s potential to transform business is well understood, but the gap between ambition and actual impact remains wide. Too often, organisations jump into AI with a tech-first mindset, deploying tools without clearly linking them to business goals. The result? Scattered experiments, uncertain returns, and growing scepticism around AI's value.
At Purple Shirt, we see this pattern again and again. That’s why we take a different approach: one that starts with your business strategy, not the technology. Our structured framework helps identify where AI can create measurable value, whether that’s improving efficiency, enhancing decision-making, or enabling new revenue streams — and prioritises initiatives based on strategic alignment, risk, and readiness.
The process moves through five phases, from initial discovery to pilot testing and eventual deployment. Crucially, it also includes a rigorous business casing stage, ensuring leadership buy-in and commercial clarity before scaling. The aim isn’t just to “do AI”, it’s to embed it as a core capability that delivers sustainable value.
To learn more about how we link strategy to execution and de-risk AI investment, download the full report: Maximising AI’s Business Impact
