Customer Experience Strategy

Identify and elevate the moments that matter to your customers to increase customer value.

Overview

There are many reasons why your customers choose to buy your products/services, and one of the biggest is their experience. Each aspect of their experience isn’t created equal, but the ones that matter the most can make a real impact on customer satisfaction, brand loyalty and your bottom line. There’s little value in improving an experience that your customers don’t really care about. This is where we come in. With our strategic approach to improving customer experience (CX), we uncover, elevate and improve the customer experiences that matter, increasing customers’ perceived value in your product/service. Our integrated blend of strategy, innovation, design and execution driven by deep insights into your customers ensures that your investment in CX drives improved customer satisfaction and brand loyalty.

Approach

Identify and improve the experiences that matter most to your customers with our customer experience (CX)strategy service. Our 3-step approach is tailored to leverage our expertise in ways that will work within your organisation and the environment in which you operate.

It begins with identifying the most meaningful experiences and the ones that need CX improvements. We then use human-centred CX / UX design methods to reimagine the customer experience, allowing us to test and refine new experiences to ensure the improvements are valued by your customers. Finally, we deliver new experiences that elevate your customers' perceptions of your organisation, products and services.

  • Identify the experiences that require CX improvement
  • Design, test and refine experience
  • Deliver new experiences that drive increased customer satisfaction and brand loyalty.

Method

Capabilities

At Purple Shirt we combine best practice human-centred design methods with the Jobs To Be Done methodology to form the basis of your customer experience strategy. Our point of difference is that thestrategy we set has real world application and can form the basis of horizon-based product roadmaps. Our deliverables will drive meaningful, lasting change in your organisation - you’ll know exactly what you need todo to deliver outstanding experiences to your customers.

Capabilities

At Purple Shirt we combine best practice human-centred design methods with the Jobs To Be Done methodology to form the basis of your customer experience strategy. Our point of difference is that thestrategy we set has real world application and can form the basis of horizon-based product roadmaps. Our deliverables will drive meaningful, lasting change in your organisation - you’ll know exactly what you need todo to deliver outstanding experiences to your customers.

Experience

We’ve identified and improved the most meaningful customer experiences for a wide range of organisations across New Zealand, spanning diverse industries from tertiary education to agriculture. These include:

  • University of Canterbury Learner Lifecycle
  • University of Canterbury Digital Vision
  • Motion Industries Customer Experience Framework
  • Gilmours Customer Experience Strategy
  • Lightbox Customer Experience Strategy
  • Ballance Agri-Nutrients Digital CX Framework.

Experience

We’ve identified and improved the most meaningful customer experiences for a wide range of organisations across New Zealand, spanning diverse industries from tertiary education to agriculture. These include:

  • University of Canterbury Learner Lifecycle
  • University of Canterbury Digital Vision
  • Motion Industries Customer Experience Framework
  • Gilmours Customer Experience Strategy
  • Lightbox Customer Experience Strategy
  • Ballance Agri-Nutrients Digital CX Framework.