B-Corp Certification

Find out about our journey to becoming B-Corp certified.

At Purple Shirt we've always tried to be a responsible business particularly when it comes to our people and clients, and we've traditionally tied this to our core value of We Care . More recently we've been thinking about how we can understand how effective we are as a responsible and progressive business in the wider context of our community, Aotearoa and as a citizen of a planet under pressure. With this question in mind it didn't take us long to discover the B-Corp Certification framework. If you haven't heard of B-Corp before then here is the description straight from the B-Corp website:

Certified B Corporations are leaders in the global movement for an inclusive, equitable, and regenerative economy. Unlike other certifications for businesses, B Lab is unique in our ability to measure a company’s entire social and environmental impact.

B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. In order to achieve certification, a company must: 

  • Demonstrate high social and environmental performance by achieving a B Impact Assessment score of 80 or above and passing our risk review. Multinational corporations must also meet baseline requirement standards
  • Make a legal commitment by changing their corporate governance structure to be accountable to all stakeholders, not just shareholders, and achieve benefit corporation status if available in their jurisdiction
  • Exhibit transparency by allowing information about their performance measured against B Lab’s standards to be publicly available on their B Corp profile on B Lab’s website.

Purple Shirt is currently completing the B-Impact Assessment and as such there is no guarantee that we will make the threshold at our first attempt. However, there is a commitment from our Leadership Team to see us keep moving towards that threshold and regardless, working to be a more progressive New Zealand business.