What we do

Small teams - working on big challenges

Purple Shirt helps good people deliver great customer experiences. 

Our work involves user-centred design, research and prototypes. We work collaboratively with you to turn customer insight into practical opportunities for improvement and innovation. We use tried and tested methods to extract insight and translate that into the design of products, services and experiences that balance the needs of your customers with your business. We're no strangers to working in digital, mobile, retail, physical spaces, service industries and manufacturing. 

Who we are

A bit about us

We’re motivated by the people and organisations that we work for, we want to see NZ businesses succeed and we want to share our experience with you and your team. 

We met in 2007 at the Companies Office when Blake was a consultant for Optimal Usability. Over the next few years we cultivated a friendship and a mutual respect for each other’s work, soon we were both working independently but quickly realised that two heads are better than one. Steve went out and bought too many purple shirts and the rest is history.

Steve Alexander

Steve Alexander
+64 (0)21 114 3182


Blake Lough
+64 (0)21 490 132