Innovation is science not magic

As leading innovation consultants, we equip organisations to deliver predictable revenue growth.
Two Purple Shirt consultants standing in front of a large board of post it notes looking attentively at 2 other people.

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The biggest risk in bringing any new product or service to market is that customers don't choose the new offering over the competing alternatives. Most new products or services don't fail because they don't work - organisations are typically very good at delivering the features and benefits they intended - they fail because insufficient value is being created to cause customers to change their buying behaviour.

At Purple Shirt, we leverage best practice methods to understand customer choice and use these insights to develop new offerings that create incremental value on the dimensions that matter to customers. We facilitate these best practice methods with your teams so that new product/service development can be developed and validated with customers so that they deliver more predictable revenues whilst building internal capability within your organisation.

We will help you run innovation initiatives and help you build innovation capability across your business.

Everything we do is anchored in cutting-edge academic thinking and highly pragmatic approaches. We'll show you how the world's most innovative organisations are systematically innovating, and we'll equip you with the knowledge and capability to do the same.

We'll challenge you to think and behave differently

We're bringing a new set of innovation tools to New Zealand. Best practice that's been proven in organisations globally. Our fresh take challenges you to look at problems in new ways and question accepted wisdom.

We'll take an outside-in approach to your customers and your market

We're quick to get under the skin of your problem, but we keep a healthy distance from sector specialisms to better break down entrenched beliefs - because customers don't care about categories.

Working with Purple Shirt has been a genuinely valuable experience. Their design thinking expertise (especially within our category) kept us grounded on who we’re designing for, while their innovative approach, especially the use of JTBD – really hit home for me – improving dimensions that don’t influence customer choice simply won’t create impact. I’ve particularly appreciated their outside-in perspective, combined with a clear empathy for our business outcomes and ambitions, and their ability to challenge us constructively without ever losing sight of collaboration. One of the real perks of working with this incredible team is how generous they are in building client capability – sharing their frameworks, approaches and material so openly. I’ve personally learned so much form the process, and I know our teams have benefited from this beautiful learning opportunity as well.

Customer Growth Executive in one of New Zealand's biggest banks
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