The biggest risk in bringing any new product or service to market is that customers don't choose the new offering over the competing alternatives. Most new products or services don't fail because they don't work - organisations are typically very good at delivering the features and benefits they intended - they fail because insufficient value is being created to cause customers to change their buying behaviour.
At Purple Shirt, we leverage best practice methods to understand customer choice and use these insights to develop new offerings that create incremental value on the dimensions that matter to customers. We facilitate these best practice methods with your teams so that new product/service development can be developed and validated with customers so that they deliver more predictable revenues whilst building internal capability within your organisation.
We will help you run innovation initiatives and help you build innovation capability across your business.
Everything we do is anchored in cutting-edge academic thinking and highly pragmatic approaches. We'll show you how the world's most innovative organisations are systematically innovating, and we'll equip you with the knowledge and capability to do the same.
We'll challenge you to think and behave differently
We're bringing a new set of innovation tools to New Zealand. Best practice that's been proven in organisations globally. Our fresh take challenges you to look at problems in new ways and question accepted wisdom.
We'll take an outside-in approach to your customers and your market
We're quick to get under the skin of your problem, but we keep a healthy distance from sector specialisms to better break down entrenched beliefs - because customers don't care about categories.
