The Power of Immersive Research

A Purple Shirt Webinar

The webinar

In September 2020 we ran a webinar on the Power of Immersive Research. We know the more realistic the environment in which customers use a product or service, the richer the feedback and the more certainty clients have on what they need to do next, while also reducing risk, unlocking hidden value and improving customer experiences.

Our Director of Experience, Blake Lough facilitated a discusion with panelists from leading brands, to discover:

  • The power of immersive research as showcased by Air New Zealand, Auckland International Airport and JUCY
  • The impact of immersive research on the design of operational experiences
  • Techniques for immersing participants to gain richer insight into their needs and behaviours


The panelists

Paul Harper
Director at Harper & Co

Paul is a Digital Product Manager with a proven track record of realising customer and commercial value, focussed on delivering digital customer products to multiple vertical markets. He is known around the aviation industry, not just forwarding winning work at Air New Zealand, but also driving the industry to think differently across the customer journey.

Jackie Neville
Head of Guest Product Design at Auckland Airport

Jackie is an experienced customer experience professional with a proven track record having worked in the airport industry for over 20 years. As Head of Guest Product Design, she is product owner for Auckland Airport’s customer facing products and services leading the design of products to meet both guest and operational requirements. Jackie leverages her architectural background to deliver exceptional customer experiences throughout the design process.

Louise Campbell
Former Head of Customer at JUCY Group

Louise is an experienced product leader, specialising in Human Centered Design, Lean and Agile frameworks, and building high performing teams to deliver great customer experiences. Her extensive portfolio includes leading brands such as JUCY, Spark, Healthlink and ASB. She is currently leading a product that has just launched in the US, along with managing the Global Construction portfolio for Coretex.

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