Remote customer feedback sessions are a fast and reliable way to gain insight from users that you can’t access in person. Sessions can take a number of forms including in context interviews, generative research or formal user testing of digital products or services.
The key benefits of remote customer feedback include:
Stay customer centric - In these uncertain times it’s now more important than ever to remain customer centric. Remote customer feedback sessions enable you to stay connected to your customers as you adjust your products and services.
Reach - Remote methods allow you to connect with customers irrespective of their geographical location and physical availability.
Comfort - As interviews are conducted at a participant’s place of work or home, they will be more relaxed, comfortable and upfront.
We combine our tried and proven research methodologies with robust software to facilitate remote customer feedback sessions. Our typical approach is outlined below:
In addition to sitting down with you and your team to discuss what we’ve learnt, the output of user testing can be tailored to your needs. Generally speaking, we deliver a report with clear, actionable insights and next steps that will help drive measurable product improvement. The report can also include broad research areas and areas of opportunity depending on the product scope and testing that was undertaken.