Virtual Reality

From conceptual through to detailed design, VR provides a cost-effective way to determine whether the design of a physical space is fit for purpose so that you can avoid building spaces that don’t meet customer or operational needs.

Experience, don't imagine

Architectural drawings and tabletop models can depict an overview of your space, but they fall short in communicating the experiential nuances of being within and navigating through an environment that can ultimately determine its fitness for purpose. By placing your customers and staff within a virtual replica of the space and giving them the freedom to walk through and experience it as they would in real life, we can help you to identify pain points and uncover the insights that will be instrumental in the success of your project.

Benefits of prototyping in VR

•    Potential to save significant capital investment if the VR testing uncovers deficiencies in the proposed design
•    Lower cost and more flexible than physical prototypes
•    VR enables the whole space to be prototyped (significant for large scale developments)
•    Full immersive experience – “walk around”, not “fly through”
•    Supports task-based testing
•    Quick to iterate

Our experience

•    VR environment design and build
•    VR user testing
•    Stakeholder walkthroughs and feedback facilitation
•    Communication of feedback to architectural and interior design partners

VR applicable industries

•    Tourism and hospitality including airlines and airports
•    Retail
•    Education
•    Healthcare
•    Public transport
•    City planning
•    Development

VR services we offer

VR design and build

•    Build of VR environments from an architectural plan
•    Conceptual design of physical environments from scratch

Concept validation

•    Validation of proposed physical design using traditional user research methods
•    Research planning, facilitation and synthesis

Design iteration facilitation

•    Facilitation of design iterations using collaborative design methods based on outcomes of user research

User experience frameworks

•    Development of strategic customer experience frameworks using the insights gained during validation
•   Development of playbooks to ensure spatial and service design are understood and delivered in tandem including operational requirements (eg. staff numbers and capabilities)
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