The Purple Shirt Blog

September 25, 2020

The Power of Immersive Research
In September Blake Lough, our Director of Experience, hosted a discussion on the power of immersive research. In this article we summarise our approaches to immersive research and discuss the importance of simulating real world experience to give context to research and get real world feedback.
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June 15, 2020

Recruitment for customer research - an Askable review
See how Auckland consultancy Purple Shirt, is using Askable to streamline and improve recruitment for customer research.
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April 24, 2020

Human centered solution assessment and why you should be doing it
Our thoughts on the important role that UX plays in the solution assessment and selection process.
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December 19, 2019

Gearing up for the new decade
A quick recap of our 2019 and what's coming up in 2020. Wishing our team, clients, family and friends a safe and happy New Year.
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October 8, 2019

Why we’re back in love with multi-participant customer feedback workshops (AKA focus groups)
It's important to tailor your research format to your research objectives. We've unpicked the benefits of focus groups and when & how to run them.
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June 26, 2019

The good oil on interactive frameworks
It is critical to get the underlying interactive framework of your digital experiences right to ensure that the experience you invest in remains relevant over time.
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May 7, 2019

IA: It’s part of a process
We're observing an increased interest in Information Architecture (I.A.) with a number of clients asking us to perform strategic reviews, so we took an in-depth look at what this means for today's organisations.
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March 8, 2019

Breakfast Briefing: Design Systems
Content from our first breakfast briefing where we shared the lessons and challenges faced while building and implementing Design Systems across complex product suites.
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January 24, 2019

VR takes user testing to the next level
A quick download on our recent work with Jucy using VR and an invitation to come in and check out our VR demo.
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October 31, 2018

Our take on user types
Following on from our first article we thought we’d test the waters with something a bit more academic, but which has significant practical applications – welcome to the world of user types.
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September 16, 2018

Testing 1,2,3
Our first ever article – what we've been up to, and where we're headed.
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