The Purple Shirt Blog

October 8, 2019

Why we’re back in love with multi-participant customer feedback workshops (AKA focus groups)

It's important to tailor your research format to your research objectives. We've unpicked the benefits of focus groups and when & how to run them.
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June 26, 2019

The good oil on interactive frameworks

It is critical to get the underlying interactive framework of your digital experiences right to ensure that the experience you invest in remains relevant over time.
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May 7, 2019

IA: It’s part of a process

We're observing an increased interest in Information Architecture (I.A.) with a number of clients asking us to perform strategic reviews, so we took an in-depth look at what this means for today's organisations.
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March 8, 2019

Breakfast Briefing: Design Systems

Content from our first breakfast briefing where we shared the lessons and challenges faced while building and implementing Design Systems across complex product suites.
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January 24, 2019

VR takes user testing to the next level

A quick download on our recent work with Jucy using VR and an invitation to come in and check out our VR demo.
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October 31, 2018

Our take on user types

Following on from our first article we thought we’d test the waters with something a bit more academic, but which has significant practical applications – welcome to the world of user types.
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September 16, 2018

Testing 1,2,3

Our first ever article – what we've been up to, and where we're headed.
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